Make Good Happen.
Have you ever wondered why big businesses are so good at making money? Is it because big businesses hire a greasy car salesman to scream at you until you buy? ….nope, that’s not it. The reason big businesses are so good at making money is, ultimately, because they implement and develop incredible marketing and sales processes.
Here’s how you can build a marketing and sales process for your small business.
If you recently launched your first website, chances are that you tried to get by with simply paying the weird guy down the street to create a website for you.
At first you’re all excited because you finally have a website up but after about six months you start to wonder why you’re not driving traffic to your website.
The reason? ….allow me to provide a little insight.
Think about it like this; would anybody buy your product if it didn’t add value to their life? In other words, if your product or service didn’t solve some problem for people, would they have any reason to buy it? …no.
Ah….yes. Who doesn’t love ABC’s television show “Shark Tank”? There’s nothing like watching someone walk into a room, pitch their entrepreneurial dreams and good business ideas to investors, and then get completely crushed on national television.
Of course, that’s not exactly how the funding process goes. There’s quite a bit more due diligence and for the most part it’s not so brutal. But with that aside, let’s consider the companies that do receive funding. What is it that these companies have in common? Why do some companies receive millions and others get laughed out the door? What makes a good business idea?
In business, as in life, we sometimes fail to accomplish our goals. Just like every human on the planet, I have failed along the way.
Here are a few insights I’ve pulled from those failures. Be sure to add your thoughts and insight.
The feeling I get from failing is the same feeling I got back when I played football and we lost a game; I don’t care for it much. No one likes failing and especially not me. Sure, I know that we can have a positive attitude and learn from our failures. However, that’s not my point. At the end of the day, we play to win; not just to learn.
Offering a service to customers can provide several positive benefits for your business; the primary benefit is that it establishes predictable cash flow for your business to build from. However, because many small businesses compete in such competitive markets, the challenge is to find ways to streamline your business operations in order to give your organization a competitive advantage over others in the market.
While there are certainly many ways to streamline your business operations, here is one possible setup that you should consider. Be sure to add your tips and insight.